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Appointed as the marketing agency to work with ABN AMRO
Consumer Banking and Van Gogh Preferred Banking on the
development of a retention programme. MarketBridge successfully
developed a privilege programme specially tailored for
its
premier customer base. This involves sourcing for upscale
partners of various industries, content creation, design/artwork
and production.
Appointed as the marketing consultant for National Family
Week 2004, MarketBridge was tasked to source for sponsorships
and concessions for the entire campaign. In the course
of engagement, MarketBridge provided consultancy, conceptualisation
and creative services and also successfully delivered
key sponsors and valuable partners for the campaign.
In another award, MCDS commissioned MarketBridge to market
and manage the newly-initiated Family Card programme.
MCDS through MarketBridge aims to target all families
in Singapore to participate in this programme, of which
a key ‘pull factor’
would be the benefits MarketBridge has developed for its
members to enjoy. This appointment requires MarketBridge
to conceptualise The Family Card’s USP through strategic
alliances with various partners. In addition, MarketBridge
also has management oversight of marketing, distribution
of membership materials, maintenance of members’
database and production
of collaterals.
Appointed to work with IE Singapore on a branding case
study book. MarketBridge had oversight of the entire project
including editorial prerogatives, content creation, design/artwork,
pre-production and actual production, as well as project
management
efforts to ensure project completion and successful delivery
of the publication on time.
Appointed as exclusive partner to identify, evaluate and
develop business partnerships with more than 50 partners.
As the
exclusive marketing agency, this was accomplished within
a month, so that the annualised Credit Card privilege
programme
was successfully implemented within tight time constraints.
Produced and delivered StarHub’s monthly subscriber
newsletter. The marketing and co-branding opportunities
were created
from monthly sourcing of high-quality partners and sponsors.
These co-branding efforts enabled StarHub to offer an
exclusive
range of subscriber benefits without the need to fund
the project. The work was done with careful consideration
of StarHub’s
brand positioning in relation to the partners and sponsors
identified. |
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